Wonder Ear is a real online-based store of hearing aids for older people who lost their hearing over the years. I was hired to develop complete branding for the company and its products, including the logo, illustrations for manuals, and online marketing. It was a big and exciting project with great results and an interesting experience for me.
A simple and clean logo was immediately adapted for use in the digital environment. Just next to the letter “W” you can find a star, a symbol of the cleanliness of the sound
Here the main goal was to make the user manual for hearing aids perfectly clear for elder people. All the elements were drawn in Adobe Illustrator by me.
The plan was to create different marketing ads for the brand. Due to the audience's age, some text appears larger.